In recent years, Custins has embraced various instant film capture processes. Instant film has played a culturally important role in many of our lives since its use was popularized by the Polaroid company in the 1970's. What has traditionally been regarded as an informal and imperfect medium is given a sense of permanence and gravitas, with the resulting images being more reminiscent of those captured on 19th Century glass plates. The landscapes and portraits created by Custins are a long way from the snapshots many of us associate with Polaroid.

The slow, craftsmanlike approach taken by Custins leads to a closeness with the landscape and serves to highlight the level of intimacy between the photographer and sitter. This intimacy translates through to the viewer of the photographs with the palpability and sense of place being clearly apparent. The process of creating an immediate image as a tangible object has much in common with the physical act of drawing on paper. Custins' images are simultaneously a record of an interaction and a subjective interpretation of an historical event.

With a commercial photography career spanning two decades, Custins is currently focused on his conceptual art practice, developing bodies of work as well as working on exhibitions and books.


Requests for special editions, prints, or commissions please contact: 

USA +1 646 469 5580 (offline)
NZ +64 (0)21 908 179

Why do I use the instant process. The intimacy between the subject photographed, and the physical image that is produced as a print. I use this process to highlight the levels of intimacy that can be created between an object and a viewer. And try to create photograph as objects that function, as a record of my interaction as a photographer with the subject I photograph. At this point, photography becomes more like drawing where the physicality of  the process becomes more apparent in the outcome.

Adam's photographic work uses various instant film capture processes. Instant film has had a culturally important role in many of our lives, since it's introduction in the 1960's XXX In Adam's work, what has traditionally been an informal and imperfect medium, has been given an gravitas, and permanence, making the images more reminiscent of those captures on 19th Century glass plates, rather than the snap shots we associate with Polaroid.


Spanning nearly a twenty year career, Adam is currently focused on developing future books, shows, and other bodies of work.

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